Integrated Marketing and Communications

 

Integrated Marketing and Communications (IMC) is defined by the American Marketing Association as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

In today’s rapidly changing communications environment, organizations can no longer have their teams communicating as individuals. In integrated approach looks at the big picture, capitalizes on synergy, and ensures a single voice over the multiple channels of communication.

Brohard + Company takes a strategic approach by analyzing your strengths, weaknesses, opportunities, and threats (SWOT) of your organization. We closely examine all aspects to include marketing, public relations, social media, emerging media to provide an unbiased analysis of your current state. This background research is essential before developing a plan to get you to where you want to be.

Our approach and proven strategies tie in marketing, PR, advertising, social, and emerging media to maximize ROI and shed light onto how customers see your business.

  • IMC Audits
  • IMC Strategies
  • IMC Plans
  • IMC Tactics